WROX History

WROX is honored with this Mississippi Blues Trail marker at 257 Delta Avenue.  The building is owned by Clarksdale businessman Bubba O'Keefe and was featured in 2012 on the History Channel program "American Pickers".  




In 2005 WROX moved to its present location on DeSoto Avenue near the world-famous Blues Crossroads. The station originally broadcast with a 250-watt RCA transmitter (below left); in 1964 WROX's power increased to 1000 watts and an RCA BTA-1R transmitter (below right) was in service for the next 40 years.  A new Broadcast Electronics AM-1A transmitter was installed in 2006 and in 2010 the 1450 AM signal gained an FM simulcast partner.  WROX has been granted a construction permit for a second FM facility and when completed it will provide a stronger FM  signal for southern Coahoma County and north Bolivar County.  




Early Wright, also known as "The Soul Man" (below) was the first black radio announcer in Mississippi when he joined WROX in 1947.  For 52 years Early hosted a nightly show on WROX and interviewed personalities such as B.B. King, Charley Pride, Muddy Waters, Bobby Rush, Sam Cooke, Rufus Thomas, Elvis Presley, Little Milton and Pinetop Perkins.  Early is also credited with fostering the musical career of Ike Turner, who worked at WROX as a janitor while attending Clarksdale High School.  During his tenure at WROX Early was featured in many national publications including The New York Times.




Today WROX plays familiar songs from the 70s, 80s and 90s by Aretha Franklin, Marvin Gaye, Earth Wind & Fire, James Brown, Michael Jackson, Gladys Knight, Lionel Richie, Prince, Diana Ross, Stevie Wonder, Kool & the Gang, Al Green and others plus at least one blues song each hour from artists like B.B. King, Eric Clapton, Stevie Ray Vaughn, Howlin' Wolf and contemporary blues perfomers including Big George Brock, Watermelon Slim and many more.  


WROX is the only 100% locally-programmed broadcast station serving Coahoma County and targets adults ages 25-54.  An affiliate of Fox News Radio, WROX delivers local weather every hour, local news every morning and local public affairs programming every weekend.  WROX actively supports local charity and community service events year-round and has broadcast rights for Clarksdale High football, Lee Academy football, Mississippi State football and Memphis Grizzlies basketball games.